Chico Wildflower 2014
Presented by Sierra Nevada and Chico Velo Cycling
Sunday, April 27, 2014
Route update: Except for expanding 'lunch' options at rest stops, no changes to the Wildcat and Wildflower routes are planned. Updated and improved routes for the Flatflower 60 and possibly the 30 are being finalized. Check back for details!
The Chico Wildflower Century is regularly listed in BICYCLING magazine as a TOP TEN CENTURY. It was first offered as an organized event in 1981. While the rain poured down for most of the day, about 60 riders slogged through to the finish. Today the Wildflower has something for everyone. As it has been from the beginning, our highest priority is to provide riders with the ultimate century experience. The traditional Wildflower 100, which climbs Humbolt, Honey Run and Table Mountain, and 65 which climbs only Honey Run offer plenty of challenge. The Wildcat options, started in celebration of Chico State's 125 year anniversary in 2012, will put any rider to the test. The Flatflowers (30 or 60 miles) and Childflower 12 boast absolutely no hills at all.
This is a Rain or Shine event.
Route maps and elevations:
Registration: The ride entry fee includes a Wildflower bag, large waterbottle and an additional branded item, all-you-can eat rest stops and post-ride dinner. The Wildflower is limited to 4,000 total riders. Early Registration ($65) ends midnight January 31, 2014. From February 1 to midnight Wednesday, April 23, online registration is available for $75. The pre-registration deadline is midnight, April 23, 2014 for online or faxed; postmarked April 23, 2014 for mail-in. Day-of registrations will be accepted at $85 as long as there is space available on the ride. The 12 mile Childflower is $15 regardless of age or registration date, and day-of registrations are welcomed till 8:30am.
As a 501.c.3 non-profit organization, Chico Velo uses your event fee to fund our bicycling advocacy and outreach efforts. All ride fees are non-refundable. Ride fees may be transferred to the same event for the following year, if the request is made prior to 2 weeks before the event. No exceptions!
Check-in and ride starts: Rider check-in is available from 2-8pm on Saturday before the ride, and from 5:30-8:30am on ride day. The Wildflower rolls on Sunday, April 27th, rain or shine. All routes start and finish at the Silver Dollar Fairgrounds. To help ensure you the best ride experience, the 2014 Wildflower will feature ‘staggered starts’. Rider start windows are as follows, to get you to the rest stops while they are open and well-stocked:
- Wildcat 125 riders start from 5:30am to 6:30am
- Wildcat 100 and Wildflower 100 riders start from 6am to 7am
- Wildflower 65 and Flatflower 60 riders start from 6:30am to 7:30am
- Flatflower 30 riders start from 7am to 8am
- Childflower mass start at 9am
Lunch and Rest Stop Open Hours:
7am–12noon: Paradise Intermediate School (Wildflower and Wildcat routes)
7am–4pm: Durham Elementary School (ALL routes)
8:30am–1pm: Thermalito Forebay, Oroville (Wildflower and Wildcat routes)
8:30am–2:30pm: Spring Valley School, Pentz Rd (Wildflower and Wildcat routes)
8:30am–12noon: Lundberg Farm, Richvale (Flatflower 60 route)
9am–1pm: Merlo Park, Stirling City (Wildcat routes)
9am–1:30pm: Table Mountain Water Stop (Wildflower and Wildcat routes)
11am–5pm: Dinner Service at Silver Dollar Fairgrounds (ALL routes except Childflower)
To help you plan your ride, all open hours will be posted at each rest stop.
The Post-ride Dinner will be served at the Fairgrounds from 11am to 5pm, and the fairgrounds will close at 6pm.
Merchandise: Our traditional jerseys and t-shirts may be purchased during pre-registration or at rider check-in. Over the years, our Wildflower T-shirts have won many design awards. View our jersey options and merchandise prices. Also available onsite: our traditional water bottles, bags, maps, socks, and more!
Zero Waste: In 2010, we started partnering with Waste Management to make the Chico Wildflower the first Zero-Waste Century Ride. But even before that, we've been on the leading edge of reducing waste by providing riders with a souvenir water bottle that allowed us to avoid the waste created by using over 10,000 single use drink cups at rest stops. We also switched from a paper map to an artistic, reusable map rendering on a cotton cloth bandana. Continuing since last year, this year our dinnerware will be 100% compostable We encourage your support of our Zero Waste goal by doing the following:
- Use the labeled garbage cans to properly sort waste (recyclables, compost and waste)
- Use your bottle instead of paper cups on the ride (cups are also available on the course)
- Use your bandana map if you have familiarity with the course (detailed paper route-sheets are also available at rider check-in)
Rider photos: PhotoCrazy.com will be back this year taking photos of Wildflower riders. Look for the camera-man parked by the side of the road on Honey Run, remember to smile (even if you see small planets and stars orbiting around your head from lack of oxygen) and note the time your photo was taken. This will help you find (and purchase) your photo online. Click here for more information.
Pre-Ride Dinner: Check back for an update on our new Saturday pre-ride dinner!
Volunteers: We LOVE our volunteers! We need volunteers for the week surrounding the Wildflower so you can volunteer AND ride. In addition to contributing to the success of the Wildflower, we'll feed you and shower you with appreciation, you'll get our stylish Volunteer t-shirt, and an invitation to our post-ride Volunteer Appreciation Party (date and location TBA)!!! Hard to top that! Check back for the Volunteer Application Form.
Sponsors: The Chico Velo Wildflower would not be possible without the generous support of many local businesses. See the full list here.
View rider pictures from the 2013 Chico Velo Wildflower.