Chico Velo Wildflower
Presented by Sierra Nevada and Chico Velo Cycling
Sunday, April 27, 2014
Registration opens in October 2013. Check back here for updates.
Route update: Adding Coutelenc Road and Sterling City to the traditional Wildfllower route, the Wildcat 125 will be back by popular demand! Not quite ready for 125 miles, but want a little more challenge than the Wildflower 100? Try the Wildcat 100 with 100 hilly miles! New improved route for the Flatflower 30!
Volunteers: We LOVE our volunteers! We need volunteers for the week surrounding the Wildflower so you can volunteer AND ride. In addition to contributing to the success of the Wildflower, we'll feed you and shower you with appreciation, you'll get our stylish Volunteer t-shirt, and an invitation to our post-ride Volunteer Appreciation Party (date and location TBA)!!! Hard to top that! Download our Volunteer Application form here. or some come to the commercial building at the Fairgrounds on the day of the rides.
The Chico Wildflower Century is regularly listed in BICYCLING magazine as a TOP TEN CENTURY. It was first offered as an organized event in 1981. While the rain poured down for most of the day, about 60 riders slogged through to the finish. Today the Wildflower has something for everyone. As it has been from the beginning, our highest priority is to provide riders with the ultimate century experience. The Wildcat 125, started in celebration of Chico State's 125 year anniversary in 2012, will put any rider to the test. Or there's the new Wildcat 100, with all the climbing but skipping the 'orchard flats'. The traditional Wildflower 100, which climbs 'only' Humbolt, Honey Run and Table Mountain, and 65 which climbs only Honey Run offer plenty of challenge, and the Flatflowers (30 or 60 miles) and Childflower 12 boast absolutely no hills at all.
Registration: The ride entry fee includes a large water bottle, bandanna map, Wildflower bag, all-you-can eat rest stops and post-ride dinner. In response to rider feedback, we are using a new online registration service which will reduce your 'online service fee' by 25-50%. We hope you will enjoy the new online registration experience! The Wildflower is limited to 4,000 total riders. Early Registration ($65) ends midnight January 31, 2014. From February 1 to midnight Wednesday, April 23, online registration is available for $75. The pre-registration deadline is midnight, April 23, 2014 for online or faxed; postmarked April 23, 2014 for mail-in. Day-of registrations will be accepted at $85 as long as there is still space available on the ride. The 12 mile Childflower is $15 regardless of age or registration date, and day-of registrations are welcomed till 8:30am.
Check-in and ride starts: Rider check-in is available from 2-8pm on Saturday before the ride, and from 5:30-8:30am on ride day. The Wildflower rolls on Sunday, April 27th, rain or shine. All routes start and finish at the Silver Dollar Fairgrounds. To help ensure you the best ride experience, the 2013 Wildflower will feature ‘staggered starts’. Rider start windows are as follows, to get you to the rest stops while they are open and well-stocked:
- Wildcat 125 riders start from 5:30am to 6:30am
- Wildcat 100 and Wildflower 100 riders start from 6am to 7am
- Wildflower 65 and Flatflower 60 riders start from 6:30am to 7:30am
- Flatflower 30 riders start from 7am to 8am
- Childflower mass start at 9am
Lunch and Rest Stop Open Hours:
7am–12noon: Paradise Intermediate School
7am–4pm: Durham Elementary School
8:30am–1pm: Thermalito Forebary, Oroville
8:30am–2:30pm: Spring Valley School, Pentz Rd
8:30am–12noon: Lundberg Farm, Richvale
9am–1pm: Merlo Park, Stirling City
9am–1:30pm: Table Mountain Water Stop
11am–5pm: Dinner Service at Silver Dollar Fairgrounds
To help you plan your ride, all open hours will be posted at each rest stop.
The Post-ride Dinner will be served at the Fairgrounds from 11am to 5pm, and the fairgrounds will close at 6pm.
Merchandise: Our traditional jerseys and t-shirts may be purchased during pre-registration or at rider check-in. Over the years, our Wildflower T-shirts have won many design awards. View our jersey options and merchandise prices. Also available onsite: our traditional water bottles, bags, maps, socks, and more!
Zero Waste: In 2010, we started partnering with Waste Management to make the Chico Wildflower the first Zero-Waste Century Ride. But even before that, we've been on the leading edge of reducing waste by providing riders with a souvenir water bottle that allowed us to avoid the waste created by using over 10,000 single use drink cups at rest stops. We also switched from a paper map to an artistic, reusable map rendering on a cotton cloth bandana. And for the first time, this year our dinnerware will be 100% recyclable! We encourage your support of our Zero Waste goal by doing the following:
- Use the labeled garbage cans to properly sort waste (recyclables, compost and waste)
- Use your bottle instead of paper cups on the ride (cups are also available on the course)
- Use your bandana map if you have familiarity with the course (detailed paper route-sheets are also available at rider check-in)
Rider photos: PhotoCrazy.com will be back this year taking photos of Wildflower riders. Look for the camera-man parked by the side of the road on Honey Run, remember to smile (even if you see small planets and stars orbiting around your head from lack of oxygen) and note the time your photo was taken. This will help you find (and purchase) your photo online. Click here for more information.
Marco Polo Pre-Ride Dinner: The annual Marco Polo pre-ride carbo-load gets you some good eats. Saturday night at the fairgrounds from 5:30-8pm. $22 gets you in for all you can eat. Hosted by local legend and chef David Guzzetti!
Sponsors: The Chico Velo Wildflower would not be possible without the generous support of many local businesses. See the full list here.